armenian fashion concept store is having it's first pop-up corner in zurich. selected brands with casual wear and sophisticated accessories from armenian designers explore uncharted territory of fashion. HAY-HAY is the shopping destination for armenian design. it’s a unique online store that offers a wide selection from hand-picked collections to nifty items. we know that armenian design is unique. the elegancy, the fabrics, the craftsmanship. HAY-HAY helps our designers reach a global market, making it easy for customers all over the world find, shop and enjoy our fashion.